Mercedes-Benz recently released a commercial that’s promoting their new “Magic Body Control” suspension system. In reality, the system is really an active suspension system, meaning that that a computer analyzes the road ahead and accounts for the roughness on the road aheahd resulting in a smoother ride for the customer. Instead of using technical jargon and using a traditional engineering commercial approach (i.e. a comparison between competition’s car suspension), Benz opted for a organic approach. Using the chicken’s ability to keep their head relatively stationary as its body is being moved around is a creative way of demonstrating the prowess of Benz new suspension system.
However, this commercial may raise some concerns from animal activists. For example, where the chickens harmed during the filming of this ad? Probably not, but there’s always that skepticism.