Marketing Through Marketing

What better way to market yourself than creating a list of popular marketing blogs? As I was making my search for an external blog, This was the first blog that popped up “The Top 75 Must-Read Online Marketing Blogs” on a blog. Well, technically it isn’t really a blog but this website, “unbounce”, has their own blog.

What’s even more interesting is that “unbounce” specializes in Search Engine Optimization (SEO). SEO is the process of optimizing a web page to position itself better when a user tries to search for a keyword. SEO can target different kinds of search for example, image search, academic search, and so on. By linking the 75 blogs, it benefits both “unbounce” as well as the 75 other blogs since they are being cross referenced, thus increasing both parties chances of appearing higher in a search engine.

From this blog post, I actually found quite an interesting post: “Bringing the in-store Christmas shopping experience online“.

With the holiday season already upon us, it is the crucial time of year where retailers can generate majority of their revenues for the year. The blog post author, Bernard Luthi, suggests that an emphasis on in-store customer service is a major draw for consumers to shop at a Brick-and-Mortar retail store, and how retailers should bring that same customer service to online stores.  For example, retailers can attempt to recreate the same customer service by having instant access to shop representatives via web chat.

While this solution may be a temporary solution for the retailer, it is hard to convey certain sense across the web – for instance the physical feel of the product. For now, I guess shoppers who really want to know their product will have to brave holiday rush in the malls.

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